I was at a lovely Health and Healing Trade Fair this weekend. Met a lot of interesting people and quite a few people came to my booth to see my BlackBox Cosmetics products. If they were a willing listener, I told them some of the great features of these products. ( natural, 90% organic, airless containers, and water is not the first ingredient )
One of them asked ” So what is wrong with water in skin and hair care ?
Nothing wrong with water.. in fact good clear clean water is a great way to nourish your skin ! Drinking at least 8 – 10 oz glasses of water will help keep you hydrated. There is only so much a moisturizer can do if we don’t hydrate from within. We need water to wash off our make up and wash with our products.
However, our founder, Kevin Evans found -when researching skin care products before launching his own brand – that most skin care had water listed as it’s first ingredient. So, if you know labelling laws, the first ingredient in a list is the one that is the most prominent – the most percentage !!
He found that many were 50-75% water.
I don’t know about you, but I don’t really like paying money for a diluted product. It goes for food, drinks or personal care products. If it is diluted, you will need more to do the same job, and you will not get the same effect of any nutrients that are in it.
I did an informal survey on Facebook that didn’t turn out QUITE like I expected, but I did find that most of the personal care products ( besides toothpaste but that is another subject ) did have water as it’s first ingredient.
BlackBox Cosmetics is different. The first ingredient is Aloe Vera, and you won’t find water listed in the ingredients. ( you won’t find David Suzuki’s toxic dozen either ). People that test the product take a blob of the serum for the back of their hand and find it would have done their entire face. I smile, for I already know that they have way too much for their hands. It is a serum, not a diluted lotion. I like it that way.
I am spoiled.
Perhaps you would like to see how far a small blob of Infusion AM, Defiance PM or Radiance will go .. or how little shampoo you need when it is not all water.. I have a limited number of samples but can get more.
Nothing wrong with water… in fact I think I just might need a glass !